Last updated: 6 May 2026
This policy applies to all services operated by Onegift Foundation, Inc., including the WishWell birthday fundraising platform.
The data controller for personal data collected through this website and the WishWell platform is:
Onegift Foundation, Inc. (“OneGift”, “we”, “us”)
Onegift Foundation, Inc.
Delaware nonprofit non-stock corporation
EIN: 99-2187028
5270 Brooklawn Terrace
Boynton Beach, FL 33437
United States
Email: privacy@onegiftfoundation.org
Tax-exempt status: IRS 501(c)(3) determination letter (PDF)
For general data enquiries or to exercise your rights, email privacy@onegiftfoundation.org.
This policy covers personal data processed through:
Where an organisation (e.g. a nursery) uses WishWell and uploads its own member list, that organisation is the data controller for that member data, and OneGift acts as a data processor on its behalf under a Data Processing Agreement (DPA). Section 8 explains this in detail.
When a parent, community member, or supporter registers or donates through WishWell:
When an organisation uses WishWell and adds members to their programme:
We do not collect any special-category data (health data, ethnicity, religion, etc.) about children or any other community members.
| Processing activity | Lawful basis (Art. 6 UK/EU GDPR) |
|---|---|
| Processing donor registration, payment, and donation receipts | Contract performance (Art. 6(1)(b)) — necessary to complete the transaction you requested |
| Sending birthday campaign emails to donors/parents | Legitimate interests (Art. 6(1)(f)) — to operate the fundraising programme the donor joined; you can opt out at any time |
| Processing a child's name and birthday to facilitate birthday wishes and a birthday card | Legitimate interests (Art. 6(1)(f)) of the organisation — proportionate, limited-purpose, and with no material impact on the child's rights; see Section 8 |
| Sending a physical birthday card to a community member (where enabled) | Legitimate interests (Art. 6(1)(f)) — core product feature; address used only for card delivery |
| Organisation administrator account management | Contract performance (Art. 6(1)(b)) |
| Legal and financial compliance (tax records, fraud prevention) | Legal obligation (Art. 6(1)(c)) |
| Analytics and platform improvement | Legitimate interests (Art. 6(1)(f)) — anonymised or aggregated where possible |
Where we rely on legitimate interests we have carried out a balancing test. If you would like a copy, email privacy@onegiftfoundation.org.
No profiling. No secondary fundraising use.
We do not use personal data — including children's data — for behavioural profiling, targeted advertising, or any secondary fundraising purpose beyond the programme the individual or their organisation has enrolled in. We do not sell or rent personal data to any third party.
We share personal data only as necessary and never sell it. Recipients include:
All sub-processors are bound by contractual data-processing terms consistent with UK/EU GDPR requirements.
| Data category | Retention period |
|---|---|
| Donor registration and donation records | 7 years from the date of donation (UK/US tax and charity law) |
| Payment transaction records | 7 years (financial records obligation) |
| Community member records (children, teachers) | Retained while the organisation's WishWell is active; deleted within 90 days of the organisation closing their account or upon verified request from the organisation (as data controller) |
| Postal addresses for physical card delivery | Deleted promptly after each card is dispatched; not retained beyond the relevant birthday cycle |
| Organisation administrator accounts | Retained while the account is active; deleted within 90 days of account closure on request |
| Website analytics | Aggregated data retained indefinitely; individual session data deleted after 26 months |
| Support communications | Up to 3 years after the matter is resolved |
We review stored data annually and delete or anonymise any data no longer required for its stated purpose.
WishWell is used by nurseries, preschools, and similar settings where children's personal data (first name and birthday) is held on the platform to enable birthday wishes and cards. We take this responsibility seriously and operate as follows:
The nursery or organisation is the data controller for its members' data (children, teachers, staff). They decide why and how that data is processed. OneGift acts as a data processor, processing that data only on the organisation's documented instructions under a Data Processing Agreement (DPA). Organisations may request a copy of our standard DPA by emailing privacy@onegiftfoundation.org.
Parents and guardians have the right to request access to, correction of, or deletion of their child's data. Because the nursery is the data controller, requests should be directed to the nursery in the first instance. Where a nursery uses WishWell, they can amend or delete any child's record directly in their dashboard, or submit a deletion request to OneGift which we will fulfil within 30 days. You may also contact us directly at privacy@onegiftfoundation.org.
Organisations using WishWell are responsible for:
Need a template parent notice or DPA? Email us at privacy@onegiftfoundation.org and we will provide a ready-to-use parent privacy notice template and a signed DPA.
OneGift is incorporated in the United States. If you are located in the UK or European Economic Area (EEA), your personal data will be transferred to and processed in the US. We ensure this transfer is lawful through:
You may request a copy of the applicable transfer mechanism by emailing privacy@onegiftfoundation.org.
We implement technical and organisational measures proportionate to the sensitivity of the data, including TLS encryption in transit, AES-256 encryption at rest, access controls with principle of least privilege, and regular security reviews. No system is 100% secure; in the event of a breach affecting your rights we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay where required.
We use cookies for session management, analytics, and fraud prevention. For full details and your opt-out options, see our Cookie Policy.
If you are in the UK or EEA you have the following rights. We will respond within 30 days (extendable to 90 days for complex requests, with notice):
To exercise any right, email privacy@onegiftfoundation.org with “Data Rights Request” in the subject line. We may ask you to verify your identity before proceeding.
Material changes will be announced on this page with a revised “Last updated” date. For significant changes affecting how we process children's data, we will notify affected organisations by email at least 30 days before the change takes effect.
For all privacy and data-protection enquiries:
Onegift Foundation, Inc.
Delaware nonprofit non-stock corporation
EIN: 99-2187028
5270 Brooklawn Terrace
Boynton Beach, FL 33437
United States
Email: privacy@onegiftfoundation.org
Tax-exempt status: IRS 501(c)(3) determination letter (PDF)