Rosh Hashanah & Yom Kippur appeals, done for you

High Holy Day fundraising that runs itself.

Turn Rosh Hashanah and Yom Kippur into a branded, chapter-owned appeal — members send New Year wishes to friends and family, add a donation, and your organization keeps every dollar. $250 guaranteed in year one.

  • No setup
  • 0 effort
  • Risk free
Program impact
$0

Already raised through WishWell communities — average donation: $24.

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Less fundraising stress

Hate fundraising? Let OneGift do it for you with WishWell.

We automate nearly the entire marketing process—quarterly touchpoints, emails, and the donor journey—so you can focus on your mission, not on fundraising.

Physical birthday cards

Beautiful printed mail or email—your members choose. Real cards land in mailboxes signed by your community, powered by the same WishWell flow.

Marketing on autopilot

Campaigns, reminders, and follow-ups run in the background. You set the tone once; we keep momentum so nothing slips through the cracks.

Why the standard High Holy Day appeal email falls short

A mail merge, a donate button, and a hopeful send — that’s how most High Holy Day appeals go out. It works for the members who were already going to give, and it’s invisible to everyone else.

Meanwhile, the moment itself — wishing your community a happy and healthy New Year — is exactly the kind of thing people want to do anyway. It just isn’t connected to giving.

WishWell connects the two: the New Year wish is the donation moment.

The WishWell alternative: New Year wishes that fund your mission

WishWell turns the High Holy Days into an automated, chapter-branded appeal. Every member sees who to wish a happy and healthy New Year — fellow members, clergy, honorees — sends a short note, and donates directly to your cause.

15 minutes to set up (we do it for you on a call)
Zero volunteer hours forever after — it runs itself every year
Works for Rosh Hashanah, Yom Kippur, and any other appeal moment
Printed or digital New Year cards for whoever is being honored
Funds flow directly to your organization — never through OneGift or WishWell
Works for chapters, sisterhoods, national orgs, and single congregations alike

How chapters run their High Holy Day appeal on WishWell

Three steps. We do the first one for you.

1

We set up your chapter

Book a free 30-minute call. We build your branded High Holy Day page, import your member list, and set your recommended donation.

2

Members send New Year wishes

In the run-up to Rosh Hashanah and Yom Kippur, members see who to celebrate and send wishes with a donation to your organization.

3

Cards & funds flow in

Honorees get a card listing everyone who wished them a happy and healthy New Year. Donations deposit straight into your organization’s account.

Our promise
$250
guaranteed in year one.

If your community doesn’t raise it, we donate the difference out of our own pocket. No fine-print games.

What you get

  • Full done-for-you setup
  • We promote it with you
  • Every quarterly card & donation handled
  • If you miss $250, we pay the difference

What we need

  • 50+ people in your community
  • You follow our simple promotion process
  • Book a free 30-min discovery call

Limited-time promotion. Guarantee applies to new accounts during the promotion period.

You’re busy running the High Holy Days. We’ll do the setup for you.

One 30-minute call with you
We build your account and import your member list
We brand it for your organization
We can add Purim basket fundraising too

We also write your launch email and member announcement. All you do is send it.

🔒

Funds go

Directly to your organization

Your donors, your data, your funds

Donations flow from the donor through Stripe straight to your organization’s account — they never pass through OneGift or WishWell. We are fully GDPR compliant and act as your data processor for any member data you bring onto the platform.

  • Member opt-in or a direct import of the list you already have — we clean and structure it for you
  • Every gift, donor, and message lands in your dashboard with full export and CRM-ready fields
  • No monthly fees, no setup costs — a percentage-of-funds or free-plus-tip model, your choice

Frequently asked questions

Can WishWell run our Rosh Hashanah and Yom Kippur appeal?

Yes. WishWell turns the High Holy Days into a branded, chapter-owned giving moment — members send New Year wishes to friends and family, add a donation, and your organization keeps every dollar. We can also mail a printed card to whoever is being honored.

How is this different from a normal year-end appeal email?

A single appeal email asks people to give once. WishWell makes giving social: members see who to wish a happy and healthy New Year, send a short note, and donate in that person’s honor — which consistently drives more participation than a plain donate button.

Can we run this alongside Purim basket fundraising?

Yes — most Jewish organizations run WishWell for both the High Holy Days and Purim on the same account. See our dedicated Purim basket fundraisers page, or ask us to set both up on the same onboarding call.

Do the honorees need to be members already?

No. Members can wish anyone well — fellow congregants, family, clergy, or honorees from outside your membership list — and everyone they wish gets a card listing who contributed in their honor.

Is this only for large national organizations?

No — individual chapters and single congregations use WishWell successfully. You need roughly 50 members to qualify for the $250 guarantee, which is a small chapter or committee.

Ready to turn New Year wishes into your next appeal?

Book a free 30-minute discovery call. We’ll set up WishWell for your organization live on the call and have your first High Holy Day wishes ready to go.

$250 guaranteed in year one · No monthly fee · We do the setup